Selling your product through competitors' outlets : channel strategy when consumers comparison shop
Year of publication: |
January-February 2018
|
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Authors: | Moorthy, Sridhar ; Chen, Yongmin ; Shahrokhi Tehrani, Shervin |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 1, p. 138-152
|
Subject: | distribution channels | retailing | shopping behavior | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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