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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
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Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix; Tjiptono, Fandy; Arli, Denni; Sun, … - In: Australian journal of management 47 (2022) 3, pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Disgust predicts charitable giving : the role of empathy
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 142 (2022), pp. 946-956
Persistent link: https://www.econbiz.de/10013169474
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Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Effects of power and implicit theories on donation
Khalil, Mary; Khan, Saira; Septianto, Felix - In: Australasian marketing journal 28 (2020) 3, pp. 98-107
Persistent link: https://www.econbiz.de/10012599964