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Customer engagement and employee engagement : systematic review and future directions

Chandni, Shumaila; Rahman, Zillur - In: The service industries journal 40 (2020) 13/14, pp. 932-959

Persistent link: https://www.econbiz.de/10012292979

The transpiring journey of customer engagement research in marketing : a systematic review of the past decade

Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034

Persistent link: https://www.econbiz.de/10011593431

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

Brand hate : a literature review and future research agenda

Aziz, Rahila; Rahman, Zillur - In: European journal of marketing 56 (2022) 7, pp. 2014-2051

Persistent link: https://www.econbiz.de/10013352678

The evolving passage of consumer ethics research : a systematic literature review

Hassan, Syed Masroor; Rahman, Zillur - In: International journal of emerging markets 18 (2023) 9, pp. 3043-3064

Persistent link: https://www.econbiz.de/10014451782

Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach

Patil, Tejaswi; Rahman, Zillur - In: International review on public and non-profit marketing 20 (2023) 2, pp. 491-520

Persistent link: https://www.econbiz.de/10014383328

A bibliometric analysis of scientific literature on guilt in marketing

Patil, Tejaswi; Rahman, Zillur - In: Management review quarterly 73 (2023) 3, pp. 1385-1415

Persistent link: https://www.econbiz.de/10014383565