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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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Facilities planning in retailing and value generation among urban consumers
Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
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Impact of retailing technology during business shutdown
Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10013393441