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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Competitive Branding Strategies : Managing Performance in Emerging Markets

Rajagopal - 2019 - 1st ed. 2019

Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in...

Persistent link: https://www.econbiz.de/10012398835

Competitive branding strategies : managing performance in emerging markets

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10012107346

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico

Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192

Persistent link: https://www.econbiz.de/10013093198

Impact of retailing technology during business shutdown

Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459

Persistent link: https://www.econbiz.de/10013393441

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