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~accessRights:"restricted"
~person:"Rajagopal"
~subject:"Fashion"
~subject:"Verkaufsförderung"
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Rajagopal
Gázquez-Abad, Juan Carlos
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
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