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The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.; Ajakaiye, Bamidele O.; Ratten, Vanessa - In: Digital entrepreneurship in Sub-Saharan Africa : …, (pp. 89-121). 2019
Persistent link: https://www.econbiz.de/10012008795
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COVID-19, technology and marketing
Ratten, Vanessa; Thaichon, Park - In: Covid-19, technology and marketing : moving forward and …, (pp. 1-20). 2021
Persistent link: https://www.econbiz.de/10012605436
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COVID-19 : future marketing and technology research challenges
Ratten, Vanessa; Khaksar, Seyed Mohammad Sadegh - In: Covid-19, technology and marketing : moving forward and …, (pp. 143-157). 2021
Persistent link: https://www.econbiz.de/10012605464
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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A globetrotter to the future of marketing : metaverse
Reepu, Reepu; Taneja, Sanjay; Özen, Ercan; Amandeep Singh - In: Cultural marketing and metaverse for consumer engagements, (pp. 1-11). 2023
Persistent link: https://www.econbiz.de/10014287108