A globetrotter to the future of marketing : metaverse
Reepu Reepu, Sanjay Taneja, Ercan Ozen, Amandeep Singh
| Year of publication: |
2023
|
|---|---|
| Authors: | Reepu, Reepu ; Taneja, Sanjay ; Özen, Ercan ; Amandeep Singh |
| Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 1-11
|
| Subject: | Metaverse | Marketing | Markenführung | Brand management | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8312-1.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287108