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~accessRights:"restricted"
~person:"Septianto, Felix"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
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Kundenzufriedenheit
Werbung
Brand management
15
Markenführung
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
7
Luxury goods
7
Luxusgüter
7
Markenimage
7
Advertising
6
Advertising effects
6
Brand
6
Markenartikel
6
Werbewirkung
6
Sustainability
4
Art infusion
3
Emotion
3
Luxury
3
Nachhaltigkeit
3
Arts
2
Beziehungsmarketing
2
Cognition
2
Cognitive flexibility
2
Cute
2
International marketing
2
Internationales Marketing
2
Intrinsic religiosity
2
Kognition
2
Kunst
2
Mixed emotions
2
Relationship marketing
2
Religion
2
Satisfaction
2
Zufriedenheit
2
Attitude functions
1
Authenticity
1
Betriebsgröße
1
Brand attitudes
1
Brand authenticity
1
Brand evaluation
1
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Septianto, Felix
Han, Heesup
8
Khan, Imran
7
Ko, Eunju
6
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Eisend, Martin
5
Fatma, Mobin
5
Hayes, Jameson L.
5
Japutra, Arnold
5
Johnson, Lester W.
5
Kim, Jinkyung Jenny
5
Bellman, Steven
4
Chua, Bee-Lia
4
Cohen, Justin
4
Guzman, Francisco
4
Haverila, Kai
4
Hwang, Jinsoo
4
Kennedy, Rachel
4
Leckie, Civilai
4
Lee, Seonjeong
4
McLaughlin, Caitlin
4
Park, Jungkun
4
Rahman, Zillur
4
Romaniuk, Jenni
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Sreejesh, S.
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Adeola, Ogechi
3
Ahn, Jiseon
3
Brunner, Christian Boris
3
Chen, Huan
3
Dwivedi, Abhishek
3
Faulkner, Margaret
3
Fazal-e-Hasan, Syed
3
Fazli-Salehi, Reza
3
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Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
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