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~accessRights:"restricted"
~person:"Sheth, Jagdish N."
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
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