//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Smit, Edith G."
~subject:"Confidence"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Werbung
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Computerspiel
2
Video game
2
Werbewirkung
2
Advertising media
1
Beziehungsmarketing
1
Bildschirm
1
Brand engagement
1
Brand loyalty
1
Brand symbolism
1
Consumer behavior
1
Consumer learning
1
Data protection
1
Datenschutz
1
Eigentümerstruktur
1
Emotion
1
Emotional response
1
Experiment
1
Head-mounted display (HMD)
1
Internet marketing
1
Markentreue
1
Multinationales Unternehmen
1
Online brand endorsements
1
Online-Marketing
1
Ownership structure
1
Relationship marketing
1
Self-identity
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Smit, Edith G.
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Han, Heesup
4
Ko, Eunju
4
Konuk, Faruk Anıl
4
Park, Jungkun
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Abratt, Russell
3
Adeola, Ogechi
3
Arli, Denni
3
Brunner, Christian Boris
3
Chen, Huan
3
Faulkner, Margaret
3
Guo, Rui
3
Guzman, Francisco
3
Hudders, Liselot
3
Japutra, Arnold
3
Karray, Salma
3
Kennedy, Rachel
3
Kim, Eunjin
3
King, Karen Whitehill
3
Loureiro, Sandra Maria Correia
3
Madadi, Rozbeh
3
Milfeld, Tyler
3
Nguyen, Cathy
3
Pittman, Matthew
3
Rather, Raouf Ahmad
3
Seo, Yuri
3
Shoenberger, Heather
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
Ahn, Jiseon
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->