How related multiscreening could positively affect advertising outcomes
Claire M. Segijn, Hilde A. M. Voorveld and Edith G. Smit
| Year of publication: |
October-December 2017
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| Authors: | Segijn, Claire M. ; Voorveld, Hilde ; Smit, Edith G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 4, p. 455-472
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| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Bildschirm | Visual display unit |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1372233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798703