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~person:"Taneja, Sanjay"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Cultural marketing and metaverse for consumer engagements
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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A globetrotter to the future of
marketing
: metaverse
Reepu, Reepu
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Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
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(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
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Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
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(pp. 60-76)
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2024
Persistent link: https://www.econbiz.de/10014531493
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