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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
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Two not of a kind : social network theory and informal social networks in East Asia
Horak, Sven; Taube, Markus; Yang, Inju; Restel, Katja - In: Asia Pacific journal of management : APJM ; a … 36 (2019) 2, pp. 349-372
Persistent link: https://www.econbiz.de/10012040728
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Same but different? Similarities and fundamental differences of informal social networks in China (guanxi) and Korea (yongo)
Horak, Sven; Taube, Markus - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 3, pp. 595-616
Persistent link: https://www.econbiz.de/10011617807