Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Year of publication: |
May 2018
|
---|---|
Authors: | Heinberg, Martin ; Ozkaya, H. Erkan ; Taube, Markus |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 259-268
|
Subject: | Signalling theory | Corporate image | Corporate reputation | Brand equity | China | India | Indien | Firmenimage | Markenimage | Brand image | Reputation | Markenführung | Brand management |
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