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~accessRights:"restricted"
~person:"Torres, Ivonne M."
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
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Kundenzufriedenheit
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
10
Brand image
9
Markenimage
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Markenartikel
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Beziehungsmarketing
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brand loyalty
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Dienstleistungsqualität
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Partial least squares
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Partielle kleinste Quadrate
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Personality psychology
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Persönlichkeitspsychologie
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Product quality
2
Produktqualität
2
Service quality
2
brand love
2
self-brand connection
2
African American consumers
1
Agreeableness
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Anthropomorphism
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Attitude toward the brand
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Black people
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Brand attachment
1
Brand globalness
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Brand identification
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Brand love
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Brand loyalty
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COVID-19 pandemic
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Torres, Ivonne M.
Han, Heesup
8
Khan, Imran
7
Ko, Eunju
6
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Eisend, Martin
5
Fatma, Mobin
5
Hayes, Jameson L.
5
Japutra, Arnold
5
Johnson, Lester W.
5
Kim, Jinkyung Jenny
5
Septianto, Felix
5
Bellman, Steven
4
Chua, Bee-Lia
4
Cohen, Justin
4
Guzman, Francisco
4
Haverila, Kai
4
Hwang, Jinsoo
4
Kennedy, Rachel
4
Leckie, Civilai
4
Lee, Seonjeong
4
McLaughlin, Caitlin
4
Park, Jungkun
4
Rahman, Zillur
4
Romaniuk, Jenni
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Sreejesh, S.
4
Srivastava, R. K.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Adeola, Ogechi
3
Ahn, Jiseon
3
Brunner, Christian Boris
3
Chen, Huan
3
Dwivedi, Abhishek
3
Faulkner, Margaret
3
Fazal-e-Hasan, Syed
3
Fazli-Salehi, Reza
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Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
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Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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