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~accessRights:"restricted"
~person:"Wilbur, Kenneth C."
~subject:"Fernsehwerbung"
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Fernsehwerbung
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Wilbur, Kenneth C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
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Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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