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The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...
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Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and … Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation -- Part II: Alliances: Value Creation … creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives …
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and performance of franchising networks and joint ventures, as well as on entrepreneurship and other issues …
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