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Exploring event bundling : the strategy and its impacts
Xu, Yueying; Wong, IpKin Anthony; Tan, Xiuchang Sherry - In: Tourism management : research, policies, practice 52 (2016), pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653