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Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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Store brand evaluative process in an international context
Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2017
Persistent link: https://www.econbiz.de/10011664011