A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....

An empirical study was conducted to investigate predictors of computer anxiety among undergraduate college business students. The effects of academic major, computer-related experience, gender, and ACT scores on computer anxiety were investigated. The results indicate significant differences in...

This study investigated whether male and female high school students hold different attitudes about unions. Results indicated that female students perceived unions as less effective, less influential, and less powerful than male students. These differences remained after statistically...

The cost of losing quality employees can be expensive for companies and firms. Higher rates of turnover for women, particularly in public accounting, have sparked efforts to resolve the problem. To further understanding of the current job attitudes of men and women accountants, over 500...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

This book takes as its starting point the question of whether contemporary state capitalism simply uses different tools than earlier or other variants of capitalism, or whether it is an altogether new kind of economic regime. It brings together key research and commentary which will help to...

This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis – the economics of abundance. It identifies a system of abundance inhabited by the ‘people of plenty’ and illustrates that the driver of...

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the...

In this important and timely book, Bart Nooteboom develops and applies a social cognitive theory of firms and organizations with a focus on learning and innovation.