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~subject:"Advertising"
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National identifications as determinanats of the reception of country-of-origin sensitive advertising : the case of German-Turkish consumers
Gerpott, Torsten J.
;
Bicak, Ilknur
- In:
Review of international business and strategy
26
(
2016
)
1
,
pp. 137-162
Persistent link: https://www.econbiz.de/10011575154
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