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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687