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Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page - In: Journal of retailing 96 (2020) 1, pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
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Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
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Innovazione, comunicazione e presidio dei mercati. le performance delle imprese del made in Italy
Chiarvesio, Maria; Maria, Eleonora Di - In: MERCATI E COMPETITIVITÀ 2012/1 (2012) 1, pp. 131-153
le politiche di prodotto, il ruolo del design, l’investimento in marca e le politiche distributive, con un’attenzione ai …
Persistent link: https://www.econbiz.de/10010560511
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Ethical behaviour in the design phase of AEC projects
Lohne, Jardar; Svalestuen, Fredrik; Knotten, Vegard; … - In: International journal of managing projects in business 10 (2017) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre; Pätzmann, Lena-Marie; Back, Andrea - In: Towards Digital and Sustainable Organisations : People, …, (pp. 183-200). 2024
Persistent link: https://www.econbiz.de/10014543749
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975