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Explaining organizational knowledge creation with a knowledge maturing model
Maier, Ronald; Schmidt, Andreas - In: Knowledge management research & practice : KMRP 13 (2015) 4, pp. 361-381
Persistent link: https://www.econbiz.de/10011490097
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Social interdependence on crowdsourcing platforms
Renard, Damien; Davis, Joseph G. - In: Journal of business research : JBR 103 (2019), pp. 186-194
Persistent link: https://www.econbiz.de/10012104140
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Ethical behaviour in the design phase of AEC projects
Lohne, Jardar; Svalestuen, Fredrik; Knotten, Vegard; … - In: International journal of managing projects in business 10 (2017) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
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How designers benefit from free 3D design sharing
Rintala, Annastiina - In: International journal of business innovation and … 24 (2021) 1, pp. 147-166
Persistent link: https://www.econbiz.de/10012507180
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Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre; Pätzmann, Lena-Marie; Back, Andrea - In: Towards Digital and Sustainable Organisations : People, …, (pp. 183-200). 2024
Persistent link: https://www.econbiz.de/10014543749
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The impact of social media use on customer experiences within physical service environments
Johns, Raechel; Walsh, Michael J.; Dale, Naomi F. - In: The journal of services marketing 37 (2023) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
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Bridging the semantic gap between customer needs and design specifications using user-generated content
Wang, Yue; Luo, Linkai; Liu, Hai - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1622-1634
Persistent link: https://www.econbiz.de/10013357010
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564