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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
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The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends
Matović, Vladimir; Knežević, Miroslav; Papić … - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 141-154
Persistent link: https://www.econbiz.de/10011430175
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Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
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Editorial 25/4 : electronic markets on reviewing
Alt, Rainer; Militzer-Horstmann, Carsta; Zimmermann, … - In: Electronic markets : the international journal on … 25 (2015) 4, pp. 255-261
Persistent link: https://www.econbiz.de/10011552994
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Global perspectives on contemporary marketing education
Smith, Brent (ed.); Porath, Amiram (ed.) - 2016
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …
Persistent link: https://www.econbiz.de/10011454348
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A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif; Nakata, Cheryl C. - In: Business horizons 59 (2016) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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Handbook of research on strategic retailing of private label products in a recovering economy
Gómez-Suárez, Mónica (ed.);  … - 2016
as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being …
Persistent link: https://www.econbiz.de/10011513146
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A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc - In: Marketing theory 16 (2016) 2, pp. 232-249
Persistent link: https://www.econbiz.de/10011495116