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Renault, Régis - 2015

This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and … discusses the extent to which resorting to alternative approaches to advertising might be fruitful. In doing so, it provides an …

Persistent link: https://www.econbiz.de/10014025249

Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets

Anderson, Simon P.; Jullien, Bruno - 2015

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

Persistent link: https://www.econbiz.de/10014025251

Can we trust online physician ratings? : evidence from cardiac surgeons in Florida

Lu, Susan Feng; Rui, Huaxia - 2014

Despite heated debate about the pros and cons of online physician ratings, very little systematic work examines the correlation between physicians’ online ratings and their actual medical performance. Using patients' ratings of physicians at the RateMDs website and the Florida Hospital...

Persistent link: https://www.econbiz.de/10010483656

Quality Signaling and Demand for Renewable Energy Technology : Evidence from a Randomized Field Experiment

Coville, Aidan; Zivin, Joshua S. Graff; Reichert, Arndt R. - National Bureau of Economic Research - 2024

Solar technologies have been associated with private and social returns, but their technological potential often remains unachieved because of persistently low demand for high-quality products. In a randomized field experiment in Senegal, we assess the potential of three types of quality...

Persistent link: https://www.econbiz.de/10014544676

CHOICE – What Can Go Wrong?

McFadden, Daniel - National Bureau of Economic Research - 2023

The elegant economic picture of rational consumers achieving Pareto optimality through trade in decentralized self-organized markets is blurred by market imperfections and choices inconsistent with consumer self-interest. Behavioral economics has documented these errors in choice, and considered...

Persistent link: https://www.econbiz.de/10014250182

Attention competition

Hefti, Andreas - 2011

I present a game-theoretic model where economic competition and attention competition are interdependent. On the one hand the effort to attract consumer attention depends on the value of attention to the firm which depends on the grade of price competition among all perceived firms. On the other...

Persistent link: https://www.econbiz.de/10009739425

Joint pricing and advertising strategy with reference price effect

Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270

Persistent link: https://www.econbiz.de/10011530197

Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals

Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420

Persistent link: https://www.econbiz.de/10011546490

Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims

Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353

Persistent link: https://www.econbiz.de/10011502922

Signalling effect of daily deal promotion for a start-up service provider

Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293

Persistent link: https://www.econbiz.de/10011516488

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