relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology … Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really …, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism …

Die 7 Herausforderungen der Markenführung -- Leitkonzept der Unternehmensführung -- Marketing in der sozialen … unter veränderte Rahmenbedingungen -- Impulse für die marktorientierte Unternehmensführung und Marketing als strategische … Disziplin -- Modernes Marketing im Zeichen der Nachhaltigkeit: Zwei Beispiele aus der Praxis -- Management von …

The current paradigm of time in the marketing literature is one where time is linear, quantifiable and predominantly … compression and the speeding‐up of activities are a current feature of both consumer and industrial marketing. Discusses other … constructs of time, drawn from the fields of sociology, psychology and anthropology. Time is two concepts, duration and …

marketing theorists, for whom the end of marketing is nigh. Describes the background to the Marketing Eschatology Retreat and … outlines six different ways in which marketing and eschatology can be related.  …

based on a literature review of socio‐cultural retail studies in marketing, cultural geography, sociology, and anthropology …Purpose – The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an … conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach – This paper is …