From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture
Year of publication: |
2023
|
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Authors: | Massi, Marta |
Publisher: |
2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan |
Subject: | Consumer culture | Branding | critical | philosophy | sociology | luxury | consumer behaviour | customer engagement | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Luxusgüter | Luxury goods | Soziologie | Sociology | Beziehungsmarketing | Relationship marketing | Kultursoziologie | Cultural sociology | Marketing |
Extent: | 1 Online-Ressource (IX, 151 p. 1 illus.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-17008-0 ; 978-3-030-17007-3 ; 978-3-030-17009-7 ; 978-3-030-17010-3 |
Other identifiers: | 10.1007/978-3-030-17008-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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