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1. Introduction of Sustainable Supply Chain Management: Learning from the German Automotive Industry -- 2. Traditional Supply Chain Management -- 3. Sustainable Supply Chain Management -- 4. Green Supply Chain Management -- 5. Scenarios and Concepts for the Future Development -- 6. Conclusion of...
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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...
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In Deutschland besteht seit längerem die Angst, dass Direktinvestitionen nach Mittel- und Osteuropa mit einem „Arbeitsplatzexport“ in diese Region verbunden sind. Entscheidend für negative Auswirkungen ist das der Direktinvestition zugrunde liegende Motiv. Wenn ein Motivwandel von der...
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