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Inferring quality from price : the effect of stereotype threat on price-quality judgments
Song, Lei; Suri, Rajneesh; Huang, Yanliu - In: European journal of marketing 57 (2023) 5, pp. 1442-1466
Persistent link: https://www.econbiz.de/10014252302
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Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle - In: Journal of media business studies 14 (2017) 4, pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
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Price salience and product choice
Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
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Retail price discount depth and perceived quality uncertainty
Zheng, Dan; Chen, Yuxin; Zhang, Zhe; Che, Hai - In: Journal of retailing 98 (2022) 3, pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
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Der Preis als Qualitätsindikator : experimentelle Untersuchungen auf Basis des Konzepts der Buy-Response-Kurve
Müller, Holger - 2006
Persistent link: https://www.econbiz.de/10003305433
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Information uncertainty
Janssen, Maarten C. W.; Roy, Santanu - 2023
Persistent link: https://www.econbiz.de/10014330891
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Multidimensional brand equity and asymmetric risk
Ha, Kyoungnam Catherine; Song, Reo; Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
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Contractual solutions to hold-up problems with quality uncertainty and unobservable investments
Schmitz, Patrick W. - 2009
Persistent link: https://www.econbiz.de/10003931045
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Quality uncertainty with imperfect information acquisition
Gertz, Christopher - 2013 - This version: September 17, 2013
I analyze a monopolistic model of quality uncertainty but with the possibility of information acquisition on the consumer side. Information is costly and its amount is chosen by the consumer. The analysis of Bayesian equilibria shows the possibility of three equilibrium classes, only one of...
Persistent link: https://www.econbiz.de/10009793534
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Learning curves for quality and productivity
Jeang, Angus - In: International journal of quality & reliability management 32 (2015) 8, pp. 815-829
Persistent link: https://www.econbiz.de/10011457443