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~accessRights:"restricted"
~subject:"Fernsehprogramm"
~subject:"Großbritannien"
~subject:"advertising"
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Fernsehprogramm
Großbritannien
advertising
Television
308
Fernsehen
156
television
57
Advertising
48
Consumer behaviour
38
Television programme
38
Fernsehwerbung
32
Television advertising
32
Internet
28
United Kingdom
27
Advertising effects
26
Media usage
26
Mediennutzung
26
Werbewirkung
26
Professional sports
25
Profisport
25
Konsumentenverhalten
23
Communication technology
21
Football
21
Werbung
20
Rundfunk
18
Internet marketing
17
Online-Marketing
17
Broadcast
16
Fußball
16
USA
16
Deutschland
14
Germany
14
Sport
14
Sport event
14
Sports
14
Sportveranstaltung
14
United States
14
Wettbewerb
13
Competition
12
Children (age groups)
11
Communication media
11
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2
Graue Literatur
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Working Paper
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English
60
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German
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Romaniuk, Jenni
3
Beal, Virginia
2
Etayo, Cristina
2
Fossen, Beth L.
2
Schweidel, David A.
2
Sánchez-Tabernero, Alfonso
2
Tainsky, Scott
2
Angelucci, Charles
1
Aparicio Fenoll, Ainoa
1
Artero, Juan P.
1
Bakshi, Madhupa
1
Banal-Estañol, Albert
1
Barajas, Angel
1
Bayo-Moriones, Alberto
1
Belo, Rodrigo
1
Berg, Christina
1
Bris, Arturo
1
Brownie, Barbara
1
Buraimo, Babatunde
1
Cagé, Julia
1
Chen, Yuxin
1
Chong, Bruno Z.
1
Chong, Marco Z.
1
Coffey, Amy Jo
1
Dahl, Stephan
1
Dass, Sumanjit
1
Dawes, John G.
1
Dens, Nathalie
1
Dillon, Thomas
1
Durfee, Thomas F.
1
Eagle, Lynne C.
1
Erp, Judith Gabriël van
1
Evens, Tom
1
Fallon, Julia
1
Farrell, Catherine
1
Fenton, William
1
Ferchaud, Arienne
1
Ferreira, Pedro
1
Fogel, Joshua
1
Forrest, David
1
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Arts and the market
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Journal of media business studies
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
1
American economic journal : a journal of the American Economic Association
1
Applied economics letters
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
1
Business history review
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Economic research
1
Economics letters
1
Employee relations
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
International Journal of Revenue Management
1
International Journal of Sports Marketing and Sponsorship
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of networking and virtual organisations : IJNVO
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic behavior & organization : JEBO
1
Journal of health economics
1
Journal of institutional economics
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of sports economics
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
60
RePEc
2
Other ZBW resources
1
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1
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Pula students'
television
competencies
Vukić, Tijana
;
Nefat, Kristina
;
Peranić, Zvonimir
- In:
Economic research
34
(
2021
)
1,1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10013341425
Saved in:
9
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
10
Betting lines and college football
television
ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
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