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~accessRights:"restricted"
~subject:"Innovationsmanagement"
~subject:"Service-Dominant Logic"
~subject:"Unternehmen"
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DAS NEUE PARADIGMADER KO-KREAT...
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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