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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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Forecasting methods and principles : evidence-based checklists
Armstrong, Jon Scott
;
Green, Kesten C.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 103-159
Persistent link: https://www.econbiz.de/10011891407
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