Persuasion Principles Index : ready for pretesting advertisements
Year of publication: |
2016
|
---|---|
Authors: | Green, Kesten C. ; Armstrong, Jon Scott ; Du, Rui ; Graefe, Andreas |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 317-326
|
Subject: | Profitability | Creativity | Advertising effectiveness | Combining forecasts | Index method | Variable weighing | Werbung | Advertising | Werbewirkung | Advertising effects | Prognoseverfahren | Forecasting model | Kreativität | Index | Index number |
-
Persuasion Principles Index: ready for pretesting advertisements
Green, Kesten C., (2016)
-
Ali, Mazhar, (2018)
-
Sharifi, Mehdi, (2019)
- More ...
-
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott, (2016)
-
Predictive Validity of Evidence-Based Persuasion Principles : An Application of the Index Method
Armstrong, J. Scott, (2015)
-
Persuasion Principles Index : Ready for Pretesting Advertisements
Green, Kesten C., (2015)
- More ...