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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Penalties as incentives for punctuality and regularity in tendered Swedish public transport
Pyddoke, Roger - In: Research in transportation economics 83 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012582506
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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An application of technology-based design for exhibition services
Hsieh, Yen-Hao; Yuan, Soe-Tsyr - In: International journal of quality and service sciences 8 (2016) 4, pp. 498-515
Persistent link: https://www.econbiz.de/10011641329
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Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences
Lugosi, Peter; O'Brien, Colette; Olya, Hossein; Pink, … - In: International journal of hospitality management 112 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014334444
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Desirability of consumer internet of things products : how emerging businesses address consumer desires to improve user experiences
Bekele, Negalegn Alemu; Muffatto, Moreno; Ferrati, Francesco - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 34-61
Persistent link: https://www.econbiz.de/10015062344
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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Advertising media planning : a brand management approach
Kelley, Larry D. - 2015 - Fourth edition.
ch. 1. The changing role of media planning in brand support : media planning and IMC -- ch. 2. Establishing a media framework -- ch. 3. Outlining the components of a communication plan -- ch. 4. How marketing objectives affect communication planning -- ch. 5. The role of communication in...
Persistent link: https://www.econbiz.de/10013183348