Narrow search
Showing 1 - 10 of 265
Cover Image
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Cover Image
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Cover Image
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir; Soni, Pavleen - In: Journal of food products marketing 21 (2015) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Cover Image
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Cover Image
Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
Cover Image
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Cover Image
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Cover Image
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Cover Image
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Cover Image
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750