Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"live streaming"
~subject:"revenue management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Human judgement is heavy taile...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
live streaming
revenue management
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
social media
2
video analysis
2
Arbeitsangebot
1
Beziehungsmarketing
1
China
1
Clustering coefficient
1
Digital platform
1
Digitale Plattform
1
Einkommen
1
Electricity price
1
Electricity supply
1
Elektrizitätsversorgung
1
Emotion
1
Erneuerbare Energie
1
Estimation
1
Feed-in tariff (FIT)
1
Förderung erneuerbarer Energien
1
Income
1
Information diffusion
1
Labour supply
1
Layout optimization
1
Network density
1
Network economics
1
Netzwerkökonomik
1
Präferenztheorie
1
Relationship marketing
1
Renewable energy
1
Renewable energy policy
1
Renewable portfolio standard (RPS)
1
Saatgut
1
Schock
1
Schätzung
1
Seed
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Xingyu
2
Yao, Dai
2
Grewal, Rajdeep
1
Lin, Yan
1
Lu, Shijie
1
Published in...
All
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
2
Happiness begets money : emotion and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
