Happiness begets money : emotion and engagement in live streaming
Yan Lin, Dai Yao, and Xingyu Chen
| Year of publication: |
2021
|
|---|---|
| Authors: | Lin, Yan ; Yao, Dai ; Chen, Xingyu |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 3, p. 417-438
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| Subject: | digital marketing | emotion | engagement | live streaming | social media | text analysis | video analysis | Emotion | Social Web | Social web | Online-Marketing | Internet marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211002477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521442