Happiness begets money : emotion and engagement in live streaming
Yan Lin, Dai Yao, and Xingyu Chen
| Year of publication: |
2021
|
|---|---|
| Authors: | Lin, Yan ; Yao, Dai ; Chen, Xingyu |
| Subject: | digital marketing | emotion | engagement | live streaming | social media | text analysis | video analysis | Emotion | Social Web | Social web | Online-Marketing | Internet marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211002477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521442