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Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
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Happiness begets money : emotion and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
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