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Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Kavoura, Androniki (ed.); Sakas, Damianos P. (ed.); … - International Conference on Strategic Innovative … - 2017

Persistent link: https://www.econbiz.de/10011694366

A tribute to Jagdish N. Sheth

Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021

Persistent link: https://www.econbiz.de/10012549163

Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Aichner, Thomas (ed.); Salvador, Fabrizio (ed.); … - 2023

Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass … operations management, information technology, entrepreneurship, marketing, and organizational perspective. Thomas Aichner is an … Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany …

Persistent link: https://www.econbiz.de/10014318553

The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011

Campbell, Colin L. (ed.) - World Marketing Congress <15., 2011, Reims> - 2017

Persistent link: https://www.econbiz.de/10011597001

Bridging the gap between advertising academia and practice

Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017

Persistent link: https://www.econbiz.de/10011515220

Marketing at the confluence between entertainment and analytics ; Volume 1

Rossi, Patricia (ed.) - World Marketing Congress <19., 2016, Paris> - 2017

Persistent link: https://www.econbiz.de/10011660717

Marketing at the confluence between entertainment and analytics ; Volume 2

Rossi, Patricia (ed.) - World Marketing Congress <19., 2016, Paris> - 2017

Persistent link: https://www.econbiz.de/10011660718

Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag

Bruhn, Manfred (ed.); Kirchgeorg, Manfred (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011730897

Peter LaPlaca : the best marketer of industrial and B2B marketing research

Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126

Persistent link: https://www.econbiz.de/10011822584

Inspiring future generations of industrial marketing scholars

Keränen, Joona - In: Industrial marketing management : the international … 69 (2018), pp. 127-128

Persistent link: https://www.econbiz.de/10011822585

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