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Sales forecasting of new entertainment media products

Hofmann-Stölting, Christina; Clement, Michel; Wu, Steven; … - In: The journal of media economics 30 (2017) 3, pp. 143-171

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Cannibalisation effects in the early market stage of e-books : an analysis of the German book market

Prostka, Tim; Shehu, Edlira; Clement, Michel - In: Journal of media business studies 15 (2018) 2, pp. 108-126

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Ökonomie der Buchindustrie : Herausforderungen in der Buchbranche erfolgreich managen

Clement, Michel (contributor); Blömeke, Eva (contributor); … - 2009

bei Verlagen -- Das Buch und seine Gestalt -- Preismanagement bei Büchern -- Marketing — Markt und Meute …

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The foundations of marketing practice : a history of book marketing in Germany

Fullerton, Ronald A. - 2016

1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The mass book market, 1820-1870 -- 5. The decline and...