The foundations of marketing practice : a history of book marketing in Germany

1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The mass book market, 1820-1870 -- 5. The decline and recovery of the regular trade, 1843-1866 -- 6. The book market of the regular trade at mid-century, 1843-1866 -- 7. Good times, 1867-1888 : the middle and upper class book market after mid-century -- 8. The mass book market explodes, 1870-1890.