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Allgemeine Grundlagen des Marketing -- Marketing-Ziele -- Marketing-Strategie -- Marketing-Instrumente -- Entwicklung … einer geschlossenen Marketing-Konzeption. … im Marketingmix konsequent weiterentwickelt. "Dieses kompakte, aktuelle und umfassende Marketing-Lehrbuch vermittelt …
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Volume Eighteen of Research in Organizational Change and Development contains nine papers that address cutting edge challenges in organizational change, report the results of change-related research, and advocate methodological advances in the field. Papers by noted international authors such as...
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Volume 19 of Research in Organizational Change and Development includes papers by an international and diverse set of authors including Michael Beer, Victor Friedman, Luiz Gomez & Donna Ballard, Ethan Berstein & Frank Barrett, Karen Jansen & David Hoffman, Guido Maes & Geert Van Hootegem, and...
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