This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements. Four...

Contemporary organizations, consider human resources to be the most strategic assets. Further to realize these assets to optimum, communication is crucial. With technology driven economies effective communication not only enhances organizational outcomes but also plays a dynamic role for...