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Companies that internationalise at or near their founding, “born globals,” are emerging in great numbers world‐wide. Characterised by a specific Gestalt of marketing‐related competencies, they are playing an increasing role in international trade. Born globals are investigated using data...
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Purpose – The purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to international business‐to‐business marketing activities of small and medium‐sized enterprises (SMEs)....
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Purpose – The purpose of this study is to investigate the association of international orientation and market orientation and their joint effects on export market success. Additionally, it aims to examine how firms’ foreign market portfolio diversity moderates this association....
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This article shows the main results of a survey of 134 export activities in manufacturing firms in Denmark. It analyses the association between export performance on the one hand and export marketing policy, firm characteristics and market characteristics on the other hand. Bivariate and...
Persistent link: https://www.econbiz.de/10014827968