An inquiry into born‐global firms in Europe and the USA
Year of publication: |
2004
|
---|---|
Authors: | Knight, Gary ; Koed Madsen, Tage ; Servais, Per |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 21.2004, 6, p. 645-665
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Globalization | International marketing | Marketing strategy | Denmark | United States of America |
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