This paper examines customers' perceptions of two different types of retail stores; factory outlet stores and traditional department stores; as well as their purchasing preferences. In addition, the paper compares these preferences across demographics. It explores four critical factors which...

Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers...