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Technological consumer product...
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Consumer behaviour
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Mick, David Glen
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
2
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
3
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
4
Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology
Mick, David Glen
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10011771844
Saved in:
5
The effects of religion on consumer behavior : a conceptual framework and research agenda
Mathras, Daniele
;
Cohen, Adam B.
;
Mandel, Naomi
;
Mick, …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 298-311
Persistent link: https://www.econbiz.de/10011479212
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6
Consumer wisdom : a theoretical framework of five integrated facets
Luchs, Michael G.
;
Mick, David Glen
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10011917260
Saved in:
7
Mindfulness : its transformative potential for consumer, societal, and environmental well-being
Bahl, Shalini
;
Milne, George R.
;
Ross, Spencer M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011618672
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8
Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K.
;
Stornelli, Jason
;
Luchs, Michael G.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012534362
Saved in:
9
Commentaries on "The case for qualitative research"
Thompson, Craig J.
;
Mick, David Glen
;
Van Osselaer, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 273-282
Persistent link: https://www.econbiz.de/10014289832
Saved in:
10
Consumer Wisdom for Personal Well‐Being and the Greater Good : Scale Development and Validation
Luchs, Michael Gerhard
;
Mick, David Glen
;
Haws, Kelly L.
- In:
Journal of Consumer Psychology
31
(
2021
)
3
,
pp. 587-611
Persistent link: https://www.econbiz.de/10012535526
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