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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio; Brick, Danielle J.; Fournier, Susan - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
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Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan; Eckhardt, Giana M. - In: Journal of marketing research 56 (2019) 4, pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
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Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology
Mick, David Glen - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 117-132
Persistent link: https://www.econbiz.de/10011771844
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The effects of religion on consumer behavior : a conceptual framework and research agenda
Mathras, Daniele; Cohen, Adam B.; Mandel, Naomi; Mick, … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 298-311
Persistent link: https://www.econbiz.de/10011479212
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Consumer wisdom : a theoretical framework of five integrated facets
Luchs, Michael G.; Mick, David Glen - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10011917260
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Mindfulness : its transformative potential for consumer, societal, and environmental well-being
Bahl, Shalini; Milne, George R.; Ross, Spencer M.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 198-210
Persistent link: https://www.econbiz.de/10011618672
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Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K.; Stornelli, Jason; Luchs, Michael G.; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 226-244
Persistent link: https://www.econbiz.de/10012534362
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Commentaries on "The case for qualitative research"
Thompson, Craig J.; Mick, David Glen; Van Osselaer, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 273-282
Persistent link: https://www.econbiz.de/10014289832
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Consumer Wisdom for Personal Well‐Being and the Greater Good : Scale Development and Validation
Luchs, Michael Gerhard; Mick, David Glen; Haws, Kelly L. - In: Journal of Consumer Psychology 31 (2021) 3, pp. 587-611
Persistent link: https://www.econbiz.de/10012535526