Narrow search
Showing 1 - 10 of 31,434
Cover Image
Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa; Repo, Petteri; Timonen, Päivi; … - In: International journal of innovation management 20 (2016) 2, pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
Cover Image
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Cover Image
Mobile market research applications as a new voice of customer method : implications for innovation and design management
Green, William; Cluley, Robert; Gasparin, Marta - In: Research-technology management : RTM 63 (2020) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10012180851
Cover Image
Handbuch Produktmanagement : Strategieentwicklung — Produktplanung — Organisation — Kontrolle
Albers, Sönke - 2007 - 3., überarbeitete und erweiterte Auflage
-- Nutzenorientierte Produktgestaltung am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …
Persistent link: https://www.econbiz.de/10013517453
Cover Image
Cultural industries : product-market characteristics, management challenges and industry dynamics
Peltoniemi, Mirva - In: International journal of management reviews : IJMR 17 (2015) 1, pp. 41-68
Persistent link: https://www.econbiz.de/10011448518
Cover Image
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Cover Image
Design study of medical device
Taşkın, Burcu; Akın, Oya; Barham, Husam; Başoğlu, Nuri - In: R&D management in the knowledge era : challenges of …, (pp. 397-417). 2019
Persistent link: https://www.econbiz.de/10012101544
Cover Image
Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
Cover Image
Anchored differentiation : the role of temporal distance in the comparison and evaluation of new product designs
Chan, Tian Heong; Lee, Yonghoon G.; Jung, HeeJung - In: Organization science : a journal of the Institute for … 32 (2021) 6, pp. 1523-1541
Persistent link: https://www.econbiz.de/10012796903
Cover Image
Innovation and new product development : reflections and insights from the research published in the first 20 years of Manufacturing & Service Operations Management
Kavadias, Stylianos; Ulrich, Karl T. - In: Manufacturing & service operations management : M & SOM 22 (2020) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10012162542